I don’t need to tell you about the advantages of using video on your product pages.

Video marketing is no longer on its way. It’s here and businesses are now starting to feel the POSITIVE impact.

This is becoming more apparent in eCommerce especially.

With the competition hotting up by the day, it’s important for merchants to continuously update their product pages with video content to help their visitors come to an informed decision.

Also,

It allows them to remarket to their prospects with the exact same video that was on that product page.

By doing this, you are getting so much more out of the video you produced instead of it just sitting there lonely on YouTube.

little boy standing in the field lonely

According to HubSpot’s, 97% of businesses said that video helped them increase their users’ understanding of their product or service and 81% linked it to a direct increase in sales.

Not bad, not bad….

Better still, shoot them in 4K

Video SEO

Speaking of YouTube, I have a tiny little rant about what I am seeing.

Seriously, this makes my blood boil (even the BIG PLAYERS are doing this)!!*!*!

Now, I hope most of you realise that YouTube is a search engine, right?

That means people will generally find your video by doing a search and YouTube matching that search to your title and description.

This means that you need to ensure the keywords are both in your title and description of every video.

Also,

Sorry, this another one.

Make sure that you have a detailed description of what the video is about.

Writing a couple of lines of text and calling it a day may have been OK in 2005. However, in order to compete on a level playing field, you really need to ensure you video SEO is on point.

So what are the advantages?

1) 4K Gives You More Options – Allows you to zoom in cleanly without losing focus
2) It’s simple, it just looks better – Good looking product videos means improved conversions
3) Stabilise your footage post-production – A lot easier with higher quality shots
4) Storage is now a lot cheaper! – enough said
5) The YouTube algorithm prefers them – Just like they will with 360 videos (that’s for another post)

Embrace the change before your competitors do!

I guarantee, in 5 years time, you will be glad you did.

If not, come back here and tell me where things went wrong.

Have you embraced the change yet?

Image credit: Joey Huang@onice

Summary
eCommerce Stores Are Missing A Trick By Not Using Video (especially 4K)
Article Name
eCommerce Stores Are Missing A Trick By Not Using Video (especially 4K)
Description
This is an article about using 4k for eCommerce product descriptions
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